Fractional CFO · Strategic finance
Fractional CFO &
strategic finance.
For fintech, SaaS and high-growth companies. Work directly with Jim Goudie to raise capital, improve performance, navigate transactions and expand into new markets.
Founder & Fractional CFO
For the decisions that matter
Senior financial perspective.
Practical, hands-on support.
Experience across listed companies, private equity-backed businesses, high-growth startups and distressed businesses. Senior judgment grounded in the work of building, growing and transforming companies.
How we help
Support where it counts.
Fractional CFO
Work directly with an experienced CFO to connect strategy, financial visibility and day-to-day execution.
Explore this service ↗02 / EXPERTISEGrowth & FP&A
Translate pricing, margins and operating data into financial plans that leadership can act on.
Explore this service ↗03 / EXPERTISECapital & Transactions
Financial support through fundraising, debt raising, acquisitions and the work that follows a deal.
Explore this service ↗04 / EXPERTISETurnarounds & Special Situations
Hands-on finance leadership through liquidity pressure, strategic resets, rapid scale or contraction.
Explore this service ↗05 / EXPERTISEInternational Expansion & Market Entry Finance
Financial and commercial analysis to help founders and boards assess cross-border growth.
Explore this service ↗06 / EXPERTISERegulatory, Risk & Governance Readiness
Strengthen the frameworks, policies and reporting required by boards, investors and regulated businesses.
Explore this service ↗Selected career experience
Perspective earned
at the decision table.
Valuation after Series D
Jim built the financial model supporting Series C and D fundraising for a payments company, spanning its rise to unicorn status and a US$3bn valuation after Series D.
<6 → ~24Months of cash runway
Runway extended from less than six months to approximately two years; gross margin improved from −50% to 43% in six months.
3 marketsPost-acquisition integration
Aligning finance across acquired businesses in the Philippines, Thailand and Vietnam.
Selected experience from Jim’s career. Outcomes relate to specific historical roles and are not a forecast of client results.
Meet your finance partner
Jim Goudie.
Experience across
stages and markets.
An international finance leader with experience across fintech, financial services, SaaS and e-commerce.
From first CFO and Group CFO appointments to acquisitions and turnarounds, Jim brings experience across business stages and markets. He connects strategic thinking with financial planning, operating decisions and disciplined execution.
More about Jim ↗Ways to work together
Support shaped around your priorities.
Ongoing CFO partnership
Recurring leadership, planning and board reporting, with a scope and cadence agreed around your business.
Focused projects
Financial models, acquisition assessments, market-entry plans and governance improvements.
Critical business periods
Hands-on support through fundraising, post-acquisition integration or a strategic turnaround.
Start a conversation
What does your business
need to do next?
Let’s talk about the decisions ahead and the finance support you need.